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Cultural heritage

La Via della Carta in Toscana®

The Via della Carta in Toscana®, follows in time and space, the local history of paper, in a scenario that is unique overall in Europe, and in a region that has its own secular heritage in the paper production .

Villa Basilica and Pescia are both characterized by the wide availability of pure water and steady winds, thus becoming a perfect site for the birth paper production activities in the '400 coming through the centuries to the present day. In the two valleys, the production of paper differs from each other: Pescia became specialized in the production of high-quality paper for writing and printing, while Villa Basilica specialized in the manufacture of straw paper, invented in Villa Basilica circa 1830.










An old tradition that has innovated and is now confirmed by a major industrial company that has developed in this region the largest paper district in Europe. The old paper mills , with their typical structure characterized by a sequence of arched openings on the top of buildings, for the need of air circulation to dry the paper, are scattered throughout valley becoming an open air museum of industrial archeology.

The awareness of such a significant number of cultural footprints , naturally and architecturally focused on paper production has led INNOPAPER to follow the idea of establish the "Via della Carta in Toscana®", a project focused on traditional heritage of paper industry. The project is promoted and supported from the Capannori Paper District.

References: www.laviadellacarta.com


"LA TOSCANA DI PINOCCHIO", Tuscany of Pinocchio

Pinocchio have fascinated generations of children and within over 100 years has becoming the most famous puppet in the world turning increasingly into an element of intergenerational and intercultural cohesion. However, although this character is well known, is it able to raise awareness at the international level about its place of origin? The author, Carlo Lorenzini, tried to tie the character to a real place that he loved choosing as his pen name, just the name of the village of Collodi, located in the municipality of Pescia.

The project “La Toscana di Pinocchio” aim to support the tourism development of the region of Tuscany including the axis from Florence to the seaside in particular places of the story of Pinocchio. The project, funded by Region of Tuscany, aims to improve tourism for families including entertainment, gaming and culture appreciated by both adults and children.

To do this the project plan to establish a local supply system capable of value endogenous resources in Tuscany, to date considered of minor impact, offering a range of appealing opportunities and dynamic visit. Among the other, “La Toscana di Pinocchio” foresees to arrange a laboratory for the production of handmade paper, with the support of the Museum of the Paper of Pescia. The decline of such an industrial area was caused by the need of wider area allowing to receive large paper machines of modern paper production with the consequent transfer of industries in the plain of Lucca. Although several masters of handmade paper in Pescia early retired, they expressed willingness to sustain the project in order to protect traditional knowledge about the production of handmade paper and cultural heritage for the economic revitalization of the area.